Images: Maria Farinha Filmes
Advocacy and Children’s Rights Communication and Education


Alana is a socio-environmental impact organization that promotes children’s rights to integral development and fosters new forms of well being. Therefore is organized into three fronts: the Alana Institute, the AlanaLab, and the Alana Foundation.

Alana Institute – a non-profit civil society organization – was born with the mission to “honor the children” and is the origin of all the work that began in 1994 in Jardim Pantanal, a vulnerable community in the city of São Paulo’s eastern outskirts. The Institute today has its own programs and with partners – all of which you can find out more about below – and is supported by the income from an endowment fund since 2013.

AlanaLab is Alana core business, with a focus on impact and innovation. It participates in the management of the group’s businesses, of which it is also a partner. Currently, these businesses are the Maria Farinha Filmes production company, the impact distributor Flow, and the extended reality production company JungleBee. It also acts as an accelerator for projects by the Institute and the Foundation, and is responsible for the Alana group’s Impact investment portfolio. The dividends earned by AlanaLab are allocated in full to the endowment that funds Alana’s projects.

Alana Foundation is an independent philanthropic organisation founded in 2012 in the United States. The Foundation supports initiatives in the areas of environment, inclusive education and health science research through grants and co-funding partnerships. It also engages with networks and global movements in those areas.





It is through play, and perhaps only through play, that children and adults use their creative freedom

Donald Winnicott, British pediatrician and psychoanalyst

Prejudice is the fear of the unknown. That is why we should help children learn not only with those like them, but also with those who are different from them.

Ana Lucia Villela, President of Alana 

Children could – and should – be the protagonists of the changes they want to see in the world  

Kiran Bir Sethi, Creator of Design for Change, Criativos da Escola in Brazil

An ounce of passion is worth as much education as you can ever imagine. Kids that are passionate will continue to learn forever.

Joi Ito, Director of MIT Media Lab

Man’s greatest gift is his incompleteness. In this, I am wealthy. (…) I intend to renew man using butterflies.”

Manoel de Barros, Brazilian poet

Creative, innovative, compassionate, balanced, responsible and productive citizens only exist if our society provides a healthy environment for childhood development.

Ana Lucia Villela, President of Alana


Joi Ito


Difference between education and learning

Amit Goswami


Are we born consumerists?


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